We welcome our new client Monjoi to Pretto PR
October 26, 2018
Monjoi is a collection of art prints made by the designer and founder of the brand, Isolina Fedel. The prints are inspired by different places around the world and created with a special technique combining tape and painting. Isolina came up with the idea of using tape to create art during one of her classes at the famous design school, Parsons School of Design in New York.
To launch Monjoi on the Swedish market influencers and press was invited to an exclusive press lunch at the prestigious Hotel Diplomat in Stockholm. The ultimate location since the hotel is the newest addition of art prints from the collection. During the event the invited guests got to view the entire collection and try out the art print technique by creating their own small tape and painting artworks.
The event was a joyful success with inspiration and creativity in focus – key factors that reflects what Monjoi stands for.