Mama-shower with Kay Bojesen

December 17, 2019

Joanna Fingal and Mathilda Bjärsmyr hosted a mama-shower together with kay Bojesen at Pretto PR. We had a delicious Danish Christmas lunch surrounded by all the lovely animals that Kay Bojesen has created over the years, including the newest addition- the Panda. Thanks to all the guests and to our hostesses for making this lunch a success.


Yoni Love by Maxinne Björk x Understatement Underwear

November 8, 2019

Power woman Maxinne Björk has created an exclusive collection together with Understatement Underwear. The collection consists of six statement pieces with the main goal to raise awareness about the relationship women has with their bodies. Maxinne and Under Statement hosted a successful launch event at Pretto PR that was filled with powerful women, delicious breakfast and beautiful underwear.


Press day at Pretto PR

November 7, 2019

Thanks to everyone who came by and visited us on our press day the 17th of October. We had an amazing day filled with mocktails, manicure, luxurious blowouts, relaxing hand spa and exciting news from our clients.


GEMELLii x Rutabaga Tonic Tasting

September 23, 2019

We hosted a tonic tasting together with our client, GEMELLii at the amazing Rutabaga restaurant at Grand Hotel. Tonic recipes were created with and without alcohol that complimented the dishes that were served!


Naked Juice x Cajsa Wessberg

September 13, 2019

Pretto hosted a breakfast together with Naked Juice and the talented illustrator Cajsa Wessberg  to celebrate the launch of Cajsa’s  label design for Naked Juice! The event consisted of a breakfast, a sneak peak look at the designs, and ironing on  Cajsa’s patch designs onto Naked x Cajsa Wessberg tote bags & second hand denim.


Jose Cuervo Tequila

This summer Pretto PR hosted a fantastic tequila tasting event together event with our client, Jose Cuervo Tequila with Tequila connoisseur Stelios Papadopolous at Urban Deli Tak.


New beauty brands to Pretto PR!

July 23, 2019

Our beauty portfolio expands and we are happy to welcome four new brands in the beauty segment;  Oribe Haircare, Grazette of Sweden, Elixir Cosmeceuticals and InSkinity.


Alexandre Bonnet, Designer of the year: Bea Åkerlund!

July 9, 2019

For the 6th year in a row Alexandre Bonnet is collaborating with a Swedish fashion designer to create a limited gift pack for their champagne. This year’s designer for 2019 is Bea Åkerlund.

The inspiration for the gift packs is taken from two classic fashion elements, pearls and diamonds, the pearls symbolize the sparkles in the champagne and the pink diamonds communicate the feeling of luxury.

To celebrate the launch Pretto PR arranged an exclusive lunch at Hallwylska Palace in Stockholm.


Pepsi&Co to Pretto PR

July 4, 2019

We are proud and happy to welcome Pepsi&Co to Pretto PR. Together with Future Brands, we will work with Naked Juice and KeVita Kombucha, two of their younger and innovative brands.


Kähler Design x Bernadotte & Kylberg!

May 14, 2019

We are very proud and excited to present the design collaboration between Kähler Design and the wellknown Swedish designer duo  Bernadotte & Kylberg!

The multi-use ceramic collection, named Kokong, is inspired by Scandinavian seasons and comes in two colors: dark brown and natural white.


Pierre Olivier Cuvée Rosé Prestige – Press Launch

April 29, 2019

Pierre Olivier finally launched the Pierre Olivier Cuvée Rosé Prestige and it was celebrated with a delicious lunch at Urban Deli´s Matstudio with fresh seafood, peach melba dessert and a creative flower workshop with Christoffers blommor.


Press Day AW19

April 15, 2019

A big Thanks to everyone who shared spring’s Press Day together with us!

An amazing day with Kombucha Mocktail’s, Spanish Paella, homemade Body Scrub and news from our clients.


Privat Cava goes pink 

April 9, 2019

During this spring Privat Cava is presenting a new beverage: Privat Cava Brut Nature Rosé 2016. Brut Nature Rosé is a handcrafted, organic cava and goes perfect together with fresh sallads, fish- and seafood and as apertif.


Meraki is launching a new product range

April 4, 2019

Meraki is now launching a new serie: Meraki Sun!

Meraki Sun consists of six sunprotecting products; two Sun lotions SPF 15 and SPF 30, one Sun oil SPF 30, one Sunstick SPF 50, Facial sun cream and a Sun sorbet that calms your body after a long day in the sun.


New client to Pretto PR – We welcome Alva Linen!

April 3, 2019

We are happy and proud to tell that Alva Linen is one of our newest clients!

Alva creates quality bedding from 100% organic and fairtrade certified cotton. They work together with Chetna Organic in India and are working hard to clean up in the often dirty industry of cotton. Social responsibility is important – because all of us deserves a good night’s sleep.

For more information, please contact


Kähler to Pretto PR

March 28, 2019

We are happy to announce that the Danish brand Kähler is one of our new clients at Pretto PR!

Kähler have produced ceramics for over 175 years and are famous for their wases, battery and candle holders. One of the most iconic wases is called ”Omaggio”.

For more information,  please contact


Meraki Wellness Retreat at the Nest

March 26, 2019

Meraki is a unique universe filled with well-being and lifestyle products which are designed and developed in Denmark. The series has been created in a creative universe , inspired by the Scandinavian aesthetic and with a preference for nature.

To launch Meraki on the Swedish market, influencers and press was invited to an exclusive Wellness Retreat, at the Nest, Downtown Camper in Stockholm. The ultimate location since the Nest is the only wellness & retreat in Sweden that offers the Meraki Facial Ritual.

During the event the invited guests got to view the entire collection and try out the Meraki Facial Ritual and try out to make their own small organic Meraki scrubs.

The event was a mindful success with inspiration, nature and relaxation in focus – key factors that reflects what Meraki stands for.


Praktikant sökes!

March 18, 2019

Pretto PR söker praktikant till A/W 19

Studerar du media och kommunikation?
Är du en kreativ, utåtriktad individ med bra skrivförmåga och ett bultande hjärta för
Public Relations? Kan du inte få nog av mode-, skönhets-, inrednings- och livsstilsmedia?

Skicka CV och personligt brev till

Vi ser framemot din ansökan!

P.S. Vi har även möjlighet att ta emot praktikanter sommaren 2019. D.S.



We welcome Caliente to Pretto PR

March 5, 2019

Do you love tapas as much as we do? We are very happy to welcome Caliente Tapas to the Pretto family!

Caliente have several restaurants where everyone is welcome to enjoy Spanish tapas dishes, prepared from recipes carefully selected directly from Spain.

For more information, please contact



Organics by Sara to Pretto PR

January 3, 2019

We are happy to present the organic skincare brand Organics by Sara as one of our newest client. The brand was founded in 2010 by Sara Nomberg and offers an exclusive hand made series with a few carefully selected ingredients. The result is a gentle, efficient and environmentally friendly skincare. Organic by Sara is a nice alternative for both your skin and our nature.

For more information contact:


Innis & Gunn lunches new beer right in time for Christmas

December 5, 2018

We are happy to announce that our client and one of Scotland’s most successful international craft brewers Innis & Gunn will launch their latest beer “Koges Chocie” on the 7th of December. The beer is the winning contribution from Innis & Gunns competition Imagine & Gunn, where beer lovers all over Sweden competed for the opportunity to craft their own beer at Innis & Gunns brewery in Scotland. Stefan Skogh was crowned as winner after have charmed the jury. Koges choice is a 7.6% black stout that has been matured on oak barrels that earlier  matured brandy with tastes of ginger, cinnamon and crushed ginger bread.

Koges choice will be sold at Systembolaget all around Sweden in a limited edition of 40 000 bottles.



November 20, 2018

Pretto PR are proud to present Arethé Stockholm as our newest client. Arethé Stockholm is an abstract notion that stands for: The best om Stockholm. The style of the brand is a mash up of high and low, suburbs versus urban life, luxury and street, the feminine and the masculine. Aiming to create gender fluid garments with focus on details, experience and comfort with inspiration in eastern block aesthetic and Swedish minimalism.



For more information and  press loans, please contact:


Sunday dinners together with Allegrini

October 31, 2018

The Allegrini family has played a leading role in the history of the regions Fumane and  Valpolicella since the 16th century and has passed on the culture of wine-making from generation to generation. Pretto PR are proud to present Allegrini as our newest client. For fall 2018 Allegrini produced  the ultimate Sunday dinner menu together with the famous Swedish-Italian chef Isabella Morrone. Together with Allegrini she created three custom made recipes with an modern italian twist. The three recipes are inspired by Allegrinis two wellknown redwines, Valpolicella Superiore and Vento Rosso.


We welcome our new client Monjoi to Pretto PR

October 26, 2018

Monjoi is a collection of art prints made by the designer and founder of the brand, Isolina Fedel. The prints are inspired by different places around the world and created with a special technique combining tape and painting. Isolina came up with the idea of using tape to create art during one of her classes at the famous design school, Parsons School of Design in New York.

To launch Monjoi on the Swedish market influencers and press was invited to an exclusive press lunch at the prestigious Hotel Diplomat in Stockholm. The ultimate location since the hotel is the newest addition of art prints from the collection. During the event the invited guests got to view the entire collection and try out the art print technique by creating their own small tape and painting artworks.

The event was a joyful success with inspiration and creativity in focus – key factors that reflects what Monjoi stands for.


Press Day SS 19

October 25, 2018

Thank you everyone who attended to our Press Day! A fantastic day with the theme Pink October. A day filled with exiting news from our clients, cocktails, pink food and colorful manicure!


Exclusive whisky tasting with Jura Whisky   

September 12, 2018

Last week we hosted an exclusive whisky tasting together with JURA Whisky and the Swedish magazine Allt om Whisky at Sjö & Land. The tasting was held to present the latest launch of Jura Whisky’s new and exciting flavours. Whisky professionals, press and influencers were invited to experience both new and classic flavours from the world of JURA Whisky. Gregg Glass, professional whiskey maker and blender, guided the exclusive tasting. His whisky career began at the age of 18 and he has spent many years studying the art of whisky making. His passion and expertise within whisky is unmistakable and we can definitely say that all participants walked away with new and thrilling knowledge about whisky. The JURA Whisky tasting is a memory we late will forget!


Innis & Gunn celebrates their 15th anniversary with Limited-edition beer

September 19, 2018

We are proud to present that our client and one of Scotland’s most successful international craft brewers Innis & Gunn will celebrate their 15th anniversary by launching a new and specially created limited edition beer called“15”. The name honours the long trail Innis & Gunn has blazed the beer industry with since launching in 2003. Their goal has always been to push boundaries of what a beer can be and to create joyful moments for the drinker. The launch of “15” is no exception.

”15” is a barrel-aged double IPA specially matured in selected whisky barrels from the highlands of Scottland. It is 7.4%, golden in appearance of spicy whisky and fruity hop aroma notes. There is a complex but balanced flavour profile with oak, malt and tropical fruit flavours. The finish is long, vanilla- sweet and heady.

The result is an unique beer bursting with new and exciting flavours that will satisfy all kinds of beer fans.


Rosendahl Design Group’s press day at Formex AW/18

September 3, 2018

During Stockholm Design Week we had the plesure to present the upcoming season’s new and exciting collections from our client Rosendahl Design Group at Formex, the biggest interior design fair in the Nordics. Seven iconic brands from the design house showed their new pieces within kitchen-wear and interior decoration; Rosendahl, Holmegaard, Kay Bojesen Denmark, Lyngby Porcelaen, Bjørn Wiinblad Denmark, JUNA and Arne Jacobsen Clocks.

We want to thank everyone who showed up and made our day!


Pierre Olivier Blanc de Blancs Prestige Brut

August 6, 2018

We present French elegance in a bottle. Organic Pierre Olivier Blanc de Blancs Prestige Brut is a dry, sparkling wine with a delightful flavours of sun ripe peaches and nougat. It is the perfect companion to shellfish and a must during indian summer dinner parties out on the patio.

Read more


The best vodka in the world

July 24, 2018

We get to do PR for Purity Vodka, the most awarded vodka on the planet!

Distilled 34 times at Ellinge castle in Skåne, Sweden, the ultra-premium vodka has beome a sensation to liquor enthusiasts everywhere, and in 2017 Purity received the title “The World’s Best Vodka”.  Enjoy it in a classic cocktail, or preferably  as it is over a couple of ice cubes to taste it’s unqiue quality.

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Jura Whisky launch party 2018

June 21, 2018

Last week we had a cocktail party to introduce Jura Whisky‘s new launch. Thanks to Ling LongStikkiNikki and everyone that came out and enjoyed this incredible summer evening with us. Catch up on the mingle here!


Elsa Billgren is this year’s designer for Alexandre Bonnet

June 19, 2018

Five years ago Pretto PR introduced a new tradition to the champagne house Alexandre Bonnet.  Each year a prominent Swedish, female creator gets to design an unique, limited edition packaging for Grande Réserve Brut and Perle Rosé Brut. Beloved designers Ida Sjöstedt, House of Dagmar, Malinda Damgaard och Bea Szenfeld  have each created their versions. This year Alexandre Bonnet has teamed up with Sweden’s most vintage-loving influencer and entrepreneur Elsa Billgren.

Billgren’s romantic package design is inspired by a vintage map of beautiful Paris and the flowers on her favorite 50’s dress.  The collaboration was launched through a magnificent event at Diplomat hotel in Stockholm. See all photos from the Parisian themed brunch here.

The limited edition package design will be available at Systembolaget from June 2018.

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Our new client Innis & Gunn

May 7, 2018

We proudly present our new client,  the Scottish brewery Innis & Gunn!

Innis & Gunn originates from the small town Dufftown in the Scottish region Speyside, which known for its whisky production. The innovative brewer Douglas Gunn Shapre decided to develop an ale that gets its specific flavours through maturation in burboun barrels.

The idea became a sucess story and Innis & Gunn is currently one of the most popular ales on the Swedish market. Today Innis & Gunn produces barrel aged beer as well as lager and IPA to satifsy the desires of all different kinds of beer fans.

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CHILL OUT Wines launches Sparkling Fläder

April 18, 2018

Last year CHILL OUT Wines‘ first  alcohol-free sparkling wine, Sparkling White, hit the shelves right in time for the  holidays. The launch was an instant success and  showed  wine lovers  that non-alcoholic wine does not have to compromise with either quality or taste.

This spring we are assisting our beloved client with the launch of their second alcohol-free sparkling wine, Sparkling Fläder. The white wine has a fresh taste of elderflower and citrus that makes it the perfect social drink to share with friends in the summer sun.

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Laurent-Perrier Cuvée Rosé x Madeleine Asplund Klingstedt

April 26, 2018

We’re thrilled to announce the Swedish launch of Laurent-Perrier Cuvée Rosé and the exclusive colour collaboration with interior decorator and designer Madeleine Asplund Klingstedt. Asplund Klingstedt has developed a unique pink shade inspired by the rosé champagne named Laurent-Perrier Pink.

The luxurious, warm pink nuance will be available for everyone everywhere through the international colour code 50% S1030-Y70R x 50% S2030-Y70R. Just pop into your local paint shop and use the code to tint any untinted white paint of choice (any type or brand).

How about a Laurent-Perrier Pink table, bathroom or even exterior?

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Press day AW18

April 13, 2018

Our clients showcased their hottest news for the upcoming season during our press day AW18. We want to thank everyone who attended and made our day!

Click here to see all photos.


Bea Szenfeld x Hello Kitty

March 19, 2018

We love when we can matchmake our clients. On March 26 Bea Szenfeld launches a limited edition scarf collection in collaboration with Sanrio’s iconic brand and character Hello Kitty. The hand-printed  illustrations feature five different themes that each reflects an unique story about Hello Kitty in a world of symbolism and antique engravings.

Szenfeld’s scarves will be auctioned during Stockholm Auktionsverk’s yearly fashion auction and all profits will be donated to World Childhood Foundation.

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Welcome to our new website!

March 14, 2018

As you can see, we have given our website a dramatic facelift. Welcome to the new, fresh version of!


Privat is our new cava client

March 13, 2018

Pretto PR has got the  pleasure to work with Systembolaget’s top-selling cava! Privat Brut Nature Reserva has been produced with care for the nature and without  added sugar or artificial ingredients. Start preparing for a sparkling spring picknick in the country, and follow our Instagram for the latest updates on our projects.


Svenssons i Lammhult chooses Pretto PR

October 27, 2017

We are happy to announce our newest addition to our client portfolio, Sweden’s leading furniture and design reseller Svenssons i Lammhult. Svensson i Lammhult has chosen Pretto PR for a long-term, holistic PR and communication collaboration and our showroom will soon feature both design classics and innovative interior.

Pop into our office for coffee and inspiration!

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The Sven-Harry Award 2017 goes to Bea Szenfeld

October 2, 2017

Sven-Harry’s Art and Housing Foundation owns and manages the Sven-Harrys Art Museum in Stockholm.  Each year the foundation  awards a promising artist or someone who have performed remarkable efforts in the fields of arts, architecture or construction.

This year we are happy to congratulate our incredibly talented friend and client Bea Szenfeld to the award. Her paper couture pieces are included in the exhibition The Secrets Of Couture which will open on the 26th of January 2018 at Sven-Harry’s.

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We welcome our new dream recruit Anja Joos to Pretto PR

September 21, 2017

Anja Joos has a professional background in interior, fashion and lifestyle PR and will shoulder the role as Pretto PR’s Chief Operating Officer/Senior Key Account Manager. She will be managing some exciting bureau changes that will take place in 2018.

Stay tuned for more updates!

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