Elsa Billgren is this year’s designer for Alexandre Bonnet
June 19, 2018
Five years ago Pretto PR introduced a new tradition to the champagne house Alexandre Bonnet. Each year a prominent Swedish, female creator gets to design an unique, limited edition packaging for Grande Réserve Brut and Perle Rosé Brut. Beloved designers Ida Sjöstedt, House of Dagmar, Malinda Damgaard och Bea Szenfeld have each created their versions. This year Alexandre Bonnet has teamed up with Sweden’s most vintage-loving influencer and entrepreneur Elsa Billgren.
Billgren’s romantic package design is inspired by a vintage map of beautiful Paris and the flowers on her favorite 50’s dress. The collaboration was launched through a magnificent event at Diplomat hotel in Stockholm. See all photos from the Parisian themed brunch here.
The limited edition package design will be available at Systembolaget from June 2018.