Svenssons i Lammhult x Office No18

The client

Svenssons i Lammhult is a Swedish furniture and interior design retailer that represents over 200 well-known premium brands. Svenssons i Lammhult has stores in Stockholm, Gothenburg, Malmö and Lammhult, and the assortment can also be purchased online through svenssons.se.

In addition to first-class design collections, Svenssons i Lammhult offers clients Studio Svenssons –  an interior decoration service for office spaces, homes and public environments. Studio Svenssons employs a great range of professional interior decorators that creates modern and sustainable solutions with durable premium furnishing from the retailer’s high-profile designers.

Mission

In 2017, Pretto PR was assigned to help Svenssons i Lammhult to highlight  Studio Svenssons in a informative and clear,  yet innovative and modern, way.

Implementation

Pretto PR decided to introduce Studio Svenssons  to two of Sweden’s most loved  interior enthusiasts, stylists and lifestyle influencers; Petra Tungården and Caroline Sandström.

Tungården and Sandström are quartered  at the turn-of-the-century office hotel No18 at Stureplan in Stockholm. No18 is known for its inspiring and creative facilities, however the interior decoration in Tungården and Sandström’s office space was lacking of personality. Pretto PR arranged for Studio Svenssons to give their office a makeover with  exclusive  furniture and decoration from Svenssons i Lammhult.

To celebrate the finished re-styling, Pretto PR arranged an intimate gathering at No18 for the influencers that share the office space with Petra and Caroline and  their selected friends. Each of the influencers has approximately between 9.000 to 650.000 followers of their social media channels.

Pretto PR  also arranged for an interior photographer to shoot the new space. This to ensure circulation of professional  photographs  in social media, and to provide  Svenssons i Lammhult with useful content to share in their own channels.

Results

The PR efforts managed to communicate Studio Svenssons services eloquently though the gorgeous result of the office makeover.

The professional photographs of the influencers’  new office were as expected very popular and shared in their social media channels multiple times.

The social media posts reached c. 2.500.000 people from the aimed target group.



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