Svenssons i Lammhult is a Swedish furniture and interior design retailer that represents over 200 well-known premium brands. Svenssons i Lammhult has stores in Stockholm, Gothenburg, Malmö and Lammhult, and the assortment can also be purchased online through svenssons.se.
In addition to first-class design collections, Svenssons i Lammhult offers clients Studio Svenssons – an interior decoration service for office spaces, homes and public environments. Studio Svenssons employs a great range of professional interior decorators that creates modern and sustainable solutions with durable premium furnishing from the retailer’s high-profile designers.
In 2017, Pretto PR was assigned to help Svenssons i Lammhult to highlight Studio Svenssons in a informative and clear, yet innovative and modern, way.
Pretto PR decided to introduce Studio Svenssons to two of Sweden’s most loved interior enthusiasts, stylists and lifestyle influencers; Petra Tungården and Caroline Sandström.
Tungården and Sandström are quartered at the turn-of-the-century office hotel No18 at Stureplan in Stockholm. No18 is known for its inspiring and creative facilities, however the interior decoration in Tungården and Sandström’s office space was lacking of personality. Pretto PR arranged for Studio Svenssons to give their office a makeover with exclusive furniture and decoration from Svenssons i Lammhult.
To celebrate the finished re-styling, Pretto PR arranged an intimate gathering at No18 for the influencers that share the office space with Petra and Caroline and their selected friends. Each of the influencers has approximately between 9.000 to 650.000 followers of their social media channels.
Pretto PR also arranged for an interior photographer to shoot the new space. This to ensure circulation of professional photographs in social media, and to provide Svenssons i Lammhult with useful content to share in their own channels.
The PR efforts managed to communicate Studio Svenssons services eloquently though the gorgeous result of the office makeover.
The professional photographs of the influencers’ new office were as expected very popular and shared in their social media channels multiple times.
The social media posts reached c. 2.500.000 people from the aimed target group.