Kartell

The client

Kartell is a leading Italian interior design brand that was founded in 1949 by Giulio Castelli, and is currently run by Claudio Luti. Kartell produces qualitative and durable furniture, furnishings, lightings and home accessories known for its  multifunctional and appealing aesthetics in colourful plastic and unique shapes.

Kartell collaborates with many international high-profile designers to maintain the brand’s innovation and exclusive reputation. Throughout the years Kartell has contributed with recognizable design icons such as the Bourgie table lamp and the Louis Ghost chair.

Mission

Stockholm Design Week is an important opportunity for  interior brands to showcase their vision and style . During the week in 2018, Kartell wanted to raise awareness of the brand’s creative history and heritage in addition to launching spring news.

Implementation

Pretto PR assisted Kartell with the hosting of a press day at the Stockholm flagship store . The day consisted of a VIP-press breakfast and an open house for lifestyle and interior oriented influencers and journalists.

Results

The VIP-press breakfast resulted in a successful, intimate gathering with prominent influencers and journalists.

Kartell’s retail and marketing director Lorenza Luti, the third generation of the Kartell family, got the opportunity to personally inform the guests about new spring launches and the brand’s history and heritage over a beautiful Italian-themed breakfast.



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