• A Amarone
  • Alexandre Bonnet x Ida Sjöstedt
  • Bea Szenfeld
  • Fireball x Salong Betong
  • Juica Sverige
  • Jägermeister 35 years
  • Launch of Lernberger Stafsing
  • René Barbier x Camilla Thulin
  • Versace Eros
  • A Amarone

    A Amarone is a popular amarone wine in Sweden and currently represent over 20% of the total sales of amarone wine in Sweden.

    Pretto PR was hired to develop a concept for branding and sales promotion. Pretto PR created a campaign called ‘A-class by A Amarone’. The campaign consisted of a labeled editorial campaign page on Expressen’s website and a podcast.

    The campaign page contained editorial content related to A Amarone and the concept of A-Class. Pretto PR produced a podcast with known profiles where A Amarone was in focus. The podcast had various topics such as food, beverages, personal style and career tips – all topics the main audience would find interesting and relatable. The podcast was available to listen to via a promotion page at Expressen and on iTunes and was quickly turned into a huge success and made it to the list of the most downloaded and popular podcasts. The concept also received great attention in both print and online media.

    The campaign was so successful that the customer decided to extend the campaign and produced several extra episodes of the podcast. The promotion page itself had over 130,000 visitors during the campaign period of six weeks and A Amarone increased their sales during the period.

    • A Amarone
    • Alexandre Bonnet x Ida Sjöstedt
    • Bea Szenfeld
    • Fireball x Salong Betong
    • Juica Sverige
    • Jägermeister 35 years
    • Launch of Lernberger Stafsing
    • René Barbier x Camilla Thulin
    • Versace Eros
  • A Amarone

    A Amarone is a popular amarone wine in Sweden and currently represent over 20% of the total sales of amarone wine in Sweden.

    Pretto PR was hired to develop a concept for branding and sales promotion. Pretto PR created a campaign called ‘A-class by A Amarone’. The campaign consisted of a labeled editorial campaign page on Expressen’s website and a podcast.

    The campaign page contained editorial content related to A Amarone and the concept of A-Class. Pretto PR produced a podcast with known profiles where A Amarone was in focus. The podcast had various topics such as food, beverages, personal style and career tips – all topics the main audience would find interesting and relatable. The podcast was available to listen to via a promotion page at Expressen and on iTunes and was quickly turned into a huge success and made it to the list of the most downloaded and popular podcasts. The concept also received great attention in both print and online media.

    The campaign was so successful that the customer decided to extend the campaign and produced several extra episodes of the podcast. The promotion page itself had over 130,000 visitors during the campaign period of six weeks and A Amarone increased their sales during the period.

    • A Amarone
    • Alexandre Bonnet x Ida Sjöstedt
    • Bea Szenfeld
    • Fireball x Salong Betong
    • Juica Sverige
    • Jägermeister 35 years
    • Launch of Lernberger Stafsing
    • René Barbier x Camilla Thulin
    • Versace Eros
  • A Amarone

    A Amarone is a popular amarone wine in Sweden and currently represent over 20% of the total sales of amarone wine in Sweden.

    Pretto PR was hired to develop a concept for branding and sales promotion. Pretto PR created a campaign called ‘A-class by A Amarone’. The campaign consisted of a labeled editorial campaign page on Expressen’s website and a podcast.

    The campaign page contained editorial content related to A Amarone and the concept of A-Class. Pretto PR produced a podcast with known profiles where A Amarone was in focus. The podcast had various topics such as food, beverages, personal style and career tips – all topics the main audience would find interesting and relatable. The podcast was available to listen to via a promotion page at Expressen and on iTunes and was quickly turned into a huge success and made it to the list of the most downloaded and popular podcasts. The concept also received great attention in both print and online media.

    The campaign was so successful that the customer decided to extend the campaign and produced several extra episodes of the podcast. The promotion page itself had over 130,000 visitors during the campaign period of six weeks and A Amarone increased their sales during the period.

    • A Amarone
    • Alexandre Bonnet x Ida Sjöstedt
    • Bea Szenfeld
    • Fireball x Salong Betong
    • Juica Sverige
    • Jägermeister 35 years
    • Launch of Lernberger Stafsing
    • René Barbier x Camilla Thulin
    • Versace Eros